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White Is Not White

Updated: Feb 4

Have you ever found yourself standing in front of the paint store wall of color, wondering why are there so many? Who could possibly need this many options? And then you find the section of whites, or off-whites, and you are completely baffled. 150?! 150 versions of white!

Let me tell you, this is not a crazy feeling, unless you look at color all day.


White IS NOT White. Unless it's white? Then it could be white. But what kind of white? Gray white? Blue white? Yellow white? Uh oh.. pink white. Okay I'll stop confusing you. Let's dive in to this controversial subject!


Man: Hey there, my wife told me to pick up a good white for cabinets and trim what do you recommend?

Me: Okay sir, let me ask you many many questions until you are completely and utterly confused and you must bring your wife back to answer most of them


This. Has. Happened. So. Many. Times.


Here are some of my go to white paint colors and I'll tell you why:



Benjamin Moore: White Dove

It's beautiful because it has a little bit of a yellow undertone and a little bit of gray undertone, which is kind of the perfect combination! So many of us are updating from beige to gray, so this is a great white to cover the gap while we're transitioning.


Martha O’Hara

Photo by: Troy Thies



Benjamin Moore: Simply White

Oh yes, it has simply in the name, it must be the perfect white! Yes.... and no. This is one of my favorites because it's brighter, but still a soft white. Less gray than white dove, but a little more yellow. It works beautifully with grays that have warm undertones (Revere Pewter, Edgecomb Gray, Collingwood), but I don't love it with colors with cool or blue undertones.


The Fox Group



Benjamin Moore: Chantilly Lace

Probably the best white to take the confusion out of your life. It is literally the whitest and cleanest white that Benjamin Moore makes and that is completely based on it's formula (which is science, so I'm right). It's soft, not too stark, and it can go with so many colors (warm or cool). It is definitely one of my favorites, especially if you're planning to re-paint all of your trim/ceiling/cabinets and need that bright, beautiful white!


Home Bunch


I know you already had an idea that white isn't white, but I hope by explaining some of my go-to's it helped you get a better understanding of what to look for next time you need a white paint color. Just remember though, we are always here to help!


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